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Susan Sandler

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142 Duane St. #2B, New York, NY, 10013, United States

(C) 917-885-8861,

Objective

Senior management position with an agency/professional services firm or in-house in digital business strategy and integrated marketing. Seeking alignment with an organization which will benefit from my skills as a brand builder (specializing in positioning, messaging and creative strategy), and experience in digital marketing and media, public relations, video production, distribution channel development, event marketing and affiliate networks.


Work Experience

Director of Interactive Media Research (02/01/1993 – 05/19/1995)

Business development, research study design and senior account management.

Last Employer: Frank N. Magid

Contact Person: Brent Magid

Responsibilities: Introduced firm to media companies to provide consumer research services for new interactive media trials including cable cos and telcos.

Accomplishments: Spoke at European new media conference in Oslow at the request of cilent Schibstead media.

President/Co-Founder (01/06/2003 – Present)

Outsourced Chief Marketing Officer, Executive Producer, Digital Media Strategist

Last Employer: Brand New Media Partners/Sandler New Media

Contact Person: Susan Sandler/917-885-8861

Responsibilities: Provide business and marketing strategy, coaching and consulting services to clients including start-ups, mid-size and fortune 500 companies.

Accomplishments: Highlights include the creation a U.S. brand for an international organization, including new identity, product enhancements, web site , internal communications and marketing launch. Developed business and creative strategy for the relaunch of a corporate pharmaceutical web site and specific marketing campaigns for 2 individual brands. Managed and created new offerings for the digital video and mobile division of a top consumer publishing company. Developed and executed original web video series for clients in the travel, wellness and consumer products sectors.

VP, General Manager, Digital Marketing  (04/01/1997 – 12/29/2000)

Ran division of public company. Hired and managed up to 22 employees, oversaw account management, media planning

Last Employer: U.S. Interactive (USIT)

Contact Person: Larry Smith/917-754-3904

Responsibilities: Developed an in-house digital advertising and promotions agency, including affiliate network capability and the development of original tracking software.

Accomplishments: Channel 7 Award for best creative interactive ad for Moet

Education

Establishment: New York University

Degree: Master of Professional Studies

Education Period: 09/02/1985 - 05/05/1989

Speciality: Interactive Telecommunications Program

Average Grade: 3.0

Details: Minored in communications law and digital marketing. Graduate thesis included a study of advertising applications for interactive TV.

Establishment: Boston University

Degree: Undergraduate degree

Education Period: 09/01/1981 - 05/06/1983

Speciality: Mass Communications

Average Grade: 3.2

Details: Completed corporate internships in public relations and broadcast journalism.

Establishment: Indiana University

Degree: 2 years study

Education Period: 09/03/1979 - 05/15/1981

Speciality: Radio&TV

Average Grade: 3.0

Details: Hosted a live radio program and appeared in student produced TV ads for local businesses.

Skills

Public speaking Ideation workshop leadership Focus group facilitation Media training

Computer Skills: Proficient in Microsoft Office programs Participates in Social Media Networks Blog writing and publishing

Additional Information

Publications: Named Best Media Strategist, Advertising Age

Interests

Fitness and Wellness activities include yoga, road bicycling, spinning, cross training.